Terms of Service

About these terms

These Terms of Service ("Terms") apply to your use of this website and to any Google Ads management, conversion rate optimisation (CRO), AI visibility, local SEO or related services provided by Serptweak ("Serptweak", "we", "us"). By using the site or engaging our services, you agree to these Terms.

If we sign a separate proposal, statement of work or agreement with you, that document applies alongside these Terms. Where the two conflict, the signed document wins.

Use of this website

• The content on this site is for general information about our services. It is not professional, financial or legal advice.
• You agree not to misuse the site, for example by submitting false or spam enquiries, trying to gain unauthorised access, or interfering with how it works.
• When you submit the callback form, you confirm that the details are yours (or that you are allowed to share them) and that we may contact you about your enquiry by phone, WhatsApp or email.

Our services

The scope, deliverables, fees and timelines for each engagement are set out in the proposal or agreement we send you. Unless that document says otherwise:

• Ad spend is separate from our fees. Your advertising budget is paid directly by you to Google (or another platform) and is not included in our management fee.
• You own your ad accounts. Campaigns are run in Google Ads, Google Analytics and related accounts that belong to you. We need admin or standard access to manage them, and you may remove our access at any time.
• You provide accurate information about your business, products, offers, pricing and licences, and you approve the ads, landing pages and claims we run on your behalf.
• Platform policies apply. All campaigns must follow Google's advertising policies and the law. We may refuse to run ads we believe break these rules, and we are not responsible for account suspensions or ad disapprovals caused by your products, website or business practices.

No guaranteed results

Advertising and search results depend on many things outside our control, including competition, budget, market demand, your offer, your website, your sales process, and changes Google and other platforms make to their algorithms, auctions and policies.

We will apply our experience and best efforts, but we do not guarantee any specific number of leads, sales, rankings, cost per lead, return on ad spend or other outcome. Case studies and results shown on this site, such as lead counts for past clients, describe real campaigns but are not a promise of what you will achieve.

Fees and payment

• Fees, billing frequency and payment terms are stated in your proposal or invoice.
• Unless agreed otherwise, management fees are payable in advance and are non-refundable once the work for that period has started.
• Prices are exclusive of applicable taxes such as GST, which will be added where required.
• We may pause work on accounts with overdue invoices.

Cancellation

Either party may end an engagement by giving the notice period stated in your agreement, or 30 days' written notice if none is stated. Fees for work already done and any committed ad spend remain payable. When an engagement ends, your accounts, campaigns and data stay with you.

Intellectual property

• The content, design and branding of this website belong to Serptweak and may not be copied without our permission.
• Once paid for, the ad copy, campaign structures, landing page content and reports we create specifically for you are yours to use.
• We keep ownership of our own methods, templates, tools and know-how, and may reuse general knowledge gained from our work. We will never share your confidential information or results in a way that identifies you without your permission.

Confidentiality

We treat your account data, performance figures and business information as confidential and use them only to provide our services. You agree to keep any confidential information we share, such as pricing or strategy documents, private as well.

Third-party platforms

Our services rely on platforms such as Google Ads, Google Analytics, Google Business Profile and AI search tools. We are not responsible for outages, policy changes, billing errors, data loss or other actions taken by these platforms.

Limitation of liability

To the extent the law allows, Serptweak is not liable for any indirect, incidental or consequential loss, including lost profits, lost revenue, lost data or wasted ad spend. Our total liability for any claim related to our services is limited to the fees you paid us in the three months before the claim arose.

This website is provided "as is", without warranties of any kind. We do our best to keep it accurate and available, but we do not guarantee that it will be error-free or uninterrupted.

Indemnity

You agree to cover any claims, losses or costs that arise from your products or services, the content and claims you ask us to advertise, or your breach of these Terms or any law.

Governing law

These Terms are governed by the laws of India. Any dispute will be handled by the courts in India that have jurisdiction over Serptweak's place of business.

Changes to these terms

We may update these Terms from time to time. The "Last updated" date at the top shows when they last changed. Changes do not affect engagements already signed unless both parties agree.

Contact us

Serptweak
Email: leads@serptweak.info
Phone: +91 8928889287