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Cookie Policy
Last updated: 3 November 2026
What cookies are
Cookies are small text files that a website saves in your browser. They let the site remember your visit and help advertisers measure whether their ads work. Similar technologies, such as tags, pixels and local storage, work in the same way, and this policy covers them too.
How we use cookies
We run Google Ads to reach businesses looking for help with Google Ads and SEO. We use cookies to understand which ads bring visitors to this site, which visitors get in touch, and to show our ads again to people who have already visited. We use the following types of cookie:
- Strictly necessary cookies keep the site secure and working, for example by protecting forms from spam. The site cannot work properly without them.
- Analytics cookies, from Google Analytics 4, tell us how many people visit, which pages they view and how they found us. This information is aggregated.
- Advertising cookies, from Google Ads, record when someone arrives from one of our ads and whether they then call us or submit the form (conversion tracking). They also let us show our ads to past visitors on Google Search, YouTube and partner sites (remarketing).
Cookies used on this site
These cookies are set when Google Ads and Google Analytics tags are active on the site. Names and lifetimes are set by Google and may change.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_<ID> | Google Analytics | Keeps track of the current session | 2 years |
| _gcl_au | Google Ads | Measures ad conversions across visits | 90 days |
| _gcl_aw | Google Ads | Stores the ad click ID (GCLID) so a call or form submission can be linked to the ad that was clicked | 90 days |
| IDE | Google (doubleclick.net) | Remarketing and measuring ad performance on partner sites | 13 months |
| test_cookie | Google (doubleclick.net) | Checks whether the browser accepts cookies | 15 minutes |
How to control cookies
- Browser settings. Most browsers let you block or delete cookies. Blocking all cookies may stop parts of some websites from working.
- Google ad personalisation. Turn off personalised ads from Google in My Ad Center.
- Google Analytics. Install the Google Analytics opt-out browser add-on.
- Industry opt-outs. Opt out of interest-based ads from many companies at aboutads.info or youronlinechoices.eu.
Read more about how Google uses information from sites like ours at policies.google.com.
More information
For details on how we handle personal information, see our Privacy Policy. We may update this Cookie Policy when the tools we use change; the "Last updated" date at the top shows when it last changed.
Questions? Email leads@serptweak.info or call +91 8928889287.